Sell Your Home

We understand that selling your property is an important decision and choosing the right Realtor is even more important. Sue and Cameron Herndon have a combined 43 years of experience marketing homes to sell for top dollar.   Please explore our marketing strategy below for a better understanding of why our clients know when they list with us, they get the Herndon Advantage. Rather than focusing our marketing efforts on one small area, we reach out to all prospective buyers through a variety of different publications. Feel free to call us anytime with questions you might have at 858-435-5040 or email us at .

Weekly Updates
One of the most important tools we have designed for our clients is the weekly update package.  Keeping the client informed is of utmost importance.  We realized many years ago that doing more marketing and advertising than the competition isn't enough.  The clients have no way of knowing how much brilliant marketing has been done on their property if they are not properly informed.  Also, sometimes it doesn't matter how much is spent on outstanding marketing because the market might be flat.  Clients need to know what is going on with the market and what people are saying after viewing their property.  So we send a weekly packet of information to every client.  This packet includes market data from the MLS, weekly reports with a bar graph showing activity, a copy of at least one advertisement per package and more. 

Internet Lead Generation
The Internet is here to stay. Statistics have shown that over 90% of persons looking to buy real estate immediatly begin their search online. Having a fabulous website to show our listings is great but it helps a lot more if we are on the cutting edge of search engine optimization and buyer lead generation. Pulling buyer information is key to get them into your property in order to sell your property. On a daily basis we check our statistics to see how we can improve our websites by bringing more traffic and capturing more buyer leads. We use everything from pay-per-click to blog sites to MLS search engines to meta tags. Google Analytics helps us follow statistical patterns in a methodical manner. This is all a benefit to you the client working with a real estate team that is a well oiled machine! Reports
Every listing we have is advertised on with extra pictures, extra text about the property and a virtual tour (unless the client opposes). We send a weekly report to every client keeping them up-to-date with the activity they are receiving from Here is a sample of a weekly report: Click here for PDF sample!

Showing Feedback
For over 15 years we have been giving our clients feedback information to keep them informed.  We discovered that making phone calls and leaving messages was not the most efficient way to get feedback from agents.  We then decided that a simple fax form would make things much easier for the agent, which in turn would yield a much higher feedback response rate.  After that we found out about which is an automated system using the registered lockbox and the Internet. Agents love this system and so do we. Not only does it remind the agents with pictures and informatiojn about the property so that they remember exactly which property it is, but the response percentage increased significantly and the statistic report really zeros in on what the market is directly saying about the property. You the seller will get direct emails from the buyer's agent as soon as the feedback form is filled out.

An extensive color brochure advertising your property (including the price) will be displayed inside your home expanding upon the selling points while providing an assortment of professional photographs using very special high dollar photography which the competition isn't using except for very high-end property. Relocating buyers love our brochures which include a wealth of information on the property for sale.  The fliers at the street are only one page front and back. We call these "teasers" because we want the buyer to gain just enough interest so that they schedule a showing. We can't produce a sale unless we receive offers and we can't receive offers unless buyers physically come in to see the house. Please compare our brochure to the competition. We do a minimum of 2 sides and a maximum of 10 sides.   Click here for PDF sample!

Direct mail
Custom direct mailers are sent to a select target market of prospective buyers promoting your property to other designated areas. Click here for PDF sample!

Newspaper Ads
In an effort to give your property the maximum amount of exposure, Herndon & Herndon run advertisements in the following publications: Pomerado News.  Click here for PDF sample!

Cross Marketing
Developed by Herndon & Herndon, this piece of advertising is placed at the home of every listing bearing our sign (unless seller opposes). The purpose is to advertise you at every sign location we currently have listed or in pending, not just your location. Click here for PDF sample!

Sue & Cameron Herndon
Herndon Advantage  |  Email:   |  Tel: (858) 435-5040

© 2015 Herndon & Herndon     All Rights Reserved
Cameron Herndon CalBRE #01368116
Sue Herndon CalBRE #00890062
13400 Sabre Springs Pkwy #100
San Diego, CA 92128
Broker 858.668.2804